David Rubin

Chief Marketing and Communications Officer; The New York Times

David Rubin is the chief marketing and communications officer of The New York Times where he is responsible for communications, enterprise-wide brand strategy, creative, and media, as well as audience definition, strategy and targets. David was previously senior vice president and head of audience and brand where he led the development of the award-winning advertising campaigns “The Truth Is Hard,” “The Truth has a Voice,” “The Truth is Worth It”, “Life Needs Truth,” “The Truth Takes a Journalist”, and the most “Independent Journalism for an Independent Life”

He is also responsible for all acquisition and performance marketing, helping to propel The Times’s digital transformation and consumer business, which has surpassed 9 million subscribers. He also leads customer care, audience insights, brand commerce and partnerships, and internal and external communications. David was named one of Business Insider’s “25 Most Innovative CMOs in the World” in 2018 and an Ad Week “Brand Genius” in 2019.

David has marketed brands in multiple categories from consumer products to digital media and across a broad spectrum of consumer segments. Highlights include the launch of Axe body spray into the U.S. and the turnaround of Unilever USA’s hair care division. Prior to joining The Times in April 2016, he was at Pinterest where he led the community, marketing, brand and research teams and was charged with expanding the appeal of the Pinterest brand, particularly internationally.

He received a Master of Business Administration degree from Wharton in 1999 and a Bachelor of Arts in History from Yale in 1993.

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