Brian Tannenbaum is the VP of Content Engagement at Calm, where he leads the teams responsible for content strategy and consumer insights for the world’s leading mental health app. With 16 years of experience at the intersection of technology and entertainment, Brian has a proven record of scaling consumer products and shaping programming slates at industry-defining companies including Quibi, Snap, and Netflix.

At Netflix, he helped develop the initial strategies for Original Series and documentary programming, leveraging viewing data to target distinct content verticals. During his tenure at Snap Inc., Brian was instrumental in growing the Snapchat Content audience by over 11x in three years and architecting the platform’s first monetization models. Brian also served as the Head of Strategy at Quibi, where he unified corporate strategy and content planning for the service’s global launch.

He began his career as a consultant at Boston Consulting Group. Brian holds a BSE in Finance and Operations from The Wharton School and a BA in Cinema Studies from the College of Arts and Sciences at the University of Pennsylvania. He is based in Los Angeles, where he lives with his wife and two sons.