Larry is an operating, marketing, and e-commerce executive with more than 20 years of experience leading consumer businesses. His focus for the last decade has been leveraging digital technology to accelerate growth and improve customer experience.  

Larry lead Ticketmaster marketplaces globally, a new role designed to transform Ticketmaster's retail business and to help the company emerge stronger from Covid, which had a massive impact on the live event industry.  Prior to his current role, Larry ran Ticketmaster's resale marketplace through a 5-year period of extraordinary growth.

Prior to joining Ticketmaster in 2015, Larry led the Consumer Division of FTD, Inc., a multi-channel flower and gifting marketplace, prior to and after its spin-off into a publicly traded company.  Earlier in his career, Larry held senior brand management positions at some of the world's leading consumer companies including Procter & Gamble and Beam Global.

A native of New York, Larry received his bachelor's degree from Washington University in St. Louis and an MBA from Northwestern University's Kellogg Graduate School of Management. He lives with his family in Chicago's northern suburbs.