Joel heads Lowe's national retail platform, Retail reVision, targeting assets that can  be developed or redeveloped into mixed use properties. He recently led  Rockwood's retail property investment business including oversight of all strategy,  development, acquisitions, leasing, management, and dispositions.

Prior to joining Rockwood, he served as a Director at BlackRock Realty. Mr. Mayer's  responsibilities included sourcing new acquisitions, identifying and working with  joint venture partners on new retail investments. Before joining BlackRock, Mr.  Mayer was Senior Vice President of Real Estate and Development for California  Pizza Kitchen, Inc. In this role he was responsible for managing the national  expansion of CPK and its existing real estate throughout the country. At CPK, Mr.  Mayer oversaw site selection, lease negotiation, development and construction of  all new units and renovations of numerous other restaurants nationwide during his  tenure. Prior to joining CPK, Mr. Mayer was Senior Vice President of Madison  Marquette where he directed leasing and portfolio management of Madison  Marquette's properties in the Western United States. He joined Madison  Marquette in conjunction with Madison Marquette's acquisition of Farallon Retail  Services. He had been a partner at Farallon and opened their Southern California  office.

Mr. Mayer is a member of the International Council of Shopping Centers (ICSC) and  the Urban Land Institute (ULI). At ULI he is a past Chair of the Commercial Retail  Development (Blue) Council and currently is a vice chair of membership.