Aaron Lavee co-founded the menswear brand, John Elliott, in the spring of 2012, along with his best friend and business partner, John Elliott. From a small initial investment of $30,000, John Elliot grew to being named one of GQ's"best new menswear designers of America." Our company prides itself on paying attention to details that matter: Our French terry is custom knit in the United States to our specifications. Our zippers are sourced from Riri in Switzerland. We travel to Japan to source and develop fabrics. We are at our production facility in Los Angeles every day overseeing the process.

As we grow, we strive to remember where we've been and who we are as a company,while also pushing forward to constantly innovate and improve. We reinvest inour products in the hope of creating tomorrow's classics.

Aaron graduated from UCSB and lives in Los Angeles.