A lifelong entrepreneur, Gary has started and operated a series of businesses for the past 20 years. Yardstick Marketing Partners is an experiential agency focused primarily on 'off line' events for clients such as Sony Pictures, Television, Warner Bros Television, PBS, NFL, MLB among individual sports franchises. In 2017, Gary founded and launched the WHAM Network a digital media company focused on the lifestyle and culture of gaming from esports to casual gaming.The Network is available on Roku, Comcast and a host of our streaming platforms. After seeing and learning of the increase in pain, discomfort and anxiety among the 2.6 billion global gamers, Gary founded Skinz.gg a CBD based health and wellness line targeted to gamers, using unique scientifically formulated applications from pharmaceutical company based in Israel.