Throughout her career, Amy Friedlander Hoffman has been at the forefront of navigating and shaping radically changing industries. She is currently leveraging her extensive expertise to guide early and mid-stage companies in Content creator, CPG, AI and consumer services as an advisor and board member. Amy's most recent role was as the Chief Business Officer for Liquid Death Mountain Water, leading efforts in marketing, sales, merchandising, business development and the development for commercial strategies. She played a pivotal role in business development, particularly forging brand partnerships. Before her tenure at Liquid Death, Amy spent 5 years at Uber, culminating in her role as the Head of Business for the Brand. In this capacity, she managed over 150 partnerships spanning entertainment, music, sports, venues and community, significantly enhancing the consumer experience and earning her earning her spot on Billboard's Top Branding Power Players. Earlier in her career, Amy served as the Senior Vice President of Programming for AT&T U-Verse contributing to its entry into the television and broadband market. She also held the position of SVP of Business Development for Intertainer, a pioneer in video-on-demand services delivered via broadband and cable. Additionally Amy practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles.

Amy holds a JD from the University of Chicago and a BA with honors from the University of Michigan. Residing in Santa Monica with her husband and two daughters, she is a rabid music fan. Amy is the Vice Chair of the Los Angeles Waterkeeper, an organization dedicated to protecting LA's waterways. She is passionate about investing in companies that aim to make people's lives better.

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